john4525
Cały czas gada!
Dołączył: 25 Sty 2011
Posty: 1733
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Skąd: England
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 Wysłany: Czw 8:37, 10 Mar 2011 Temat postu: almost 20
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essful throughout the world because their benefits overcome their
(numerous) deficiencies
and because there really is no choice. But
most products have to be sensitive to the differences among people.
The only way to satisfy a wide variety of needs and preferences is
to have a wide variety of products. Many product categories special-
ize
each catering to a different audience. Magazines are a good exam-
ple. The world has tens of thousands of magazines (almost 20
000 in
the United States alone). It is the rare magazine that tries to cater to
everyone. Some magazines even flaunt their specialness
pointing out
that they aren't for everyone
just for the people who match a particu-
lar set of interests and style.
Most product categories—home appliances
shop or gardening
tools
furniture
stationery goods
automobiles—are manufactured
and distributed differently across the world
with a wide variety of
styles and form depending upon the needs and preferences of the mar-
ket segment for whom they are targeted. Market segmentation is the
marketing phrase used for this approach. Automobile companies bring
out yilai:
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