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Brand Extension: Leverage

(Citieorp) of the operators to their own schedule as is a large capacity of the financial company, Citigroup Inc. or Citibank (Citibank) to provide any services at any time,[link widoczny dla zalogowanych], but most consumers the impression that the hearts of the company's brand image also appears fuzzy. Since both the role of psychological effects, brand extension for cutting fruit from a subtle change. When these two CD should be coordinated, that is willing to give priority to effect in the recent difficulties with the brand image of the CD to be produced by the new brand image to have a Consumer satisfaction and trust will be enhanced, so as to promote product sales. Chicken} as German commander to re-emergence of old general died in the ad. Ford will have a classic 1965 Mustang. Quietly added new models of advertising are successful examples. It is just like the credit card company. (=) In the last trapped near Park effect is the effect of a certain course of conduct, the most recent contact with people to take things more under the impression and impact. It originally formed as the priority effect on the play to consolidate, maintain,[link widoczny dla zalogowanych], deny, modify or adjust the role, and the next consumer purchase behavior in the time to ask the most close, and it can promote or block the new and old products sales. The past, , while the In China, the inconsistent or even Che strong effect of conflict, the minds of consumers the original brand image will blur, block sales, thus affecting the effect of brand extension. Iraq, for example, to produce . Priority effects of the effect of recent difficulties and the The worst one is that consumers pick up the From this we can see such an opportunity by the fact that the brand extension to manipulate consumer awareness - and awareness has long been part of the formation of difficult to change. (C) Leverage Leverage is the starting point of the brand means. When consumers were told that this product category has an A brand,[link widoczny dla zalogowanych], he immediately pointed out that the difference between the brand's point of control of their special properties. For white words, the meaning of the brand so that it can bring out the Lou products in this segment significantly. Leverage and scalability are inversely related. That is. If consumers are given a great brand extension force (ie, allowing the brand consumers have a wide range of products of Bian), its brand leverage is low. On the contrary, a strong sense of brand connection. I'm afraid not very extended space. For example, a well-known brands under the company A. Has high visibility and reputation, but also a wealth of brand product line does not represent any particular commodity. When the company tried to push A A A has been formed or a new fast-growing market, most cases - brother,[link widoczny dla zalogowanych], the market is already there is a strong brand in the C. Lou almost become synonymous with the product. If you do not follow A lot of this in the relevant product market is well-known brands, will be taking a big risk. A. Although the brand as consumers accept the However, hanging is too complex A brand products. A logo with no new products to leverage the brand to speak of. If taking the company's Eagle Brand B and another one dedicated to do their bit for the brand of such products, by advertising it with such products caused by the association, to inform consumers B and C are separated, so that can play a very earthworm Leverage. Thus, in trying to define when a consumer brand awareness. If you understand the correct brand awareness, to complete can predict consumers will accept the hundred _ to put the brand under the umbrella of what Lou product. Zhu first try out the brand's essence. Then leverage in determining the characteristics of the brand, you can master the consumer acceptance of brand extension. So. Competition to win the best chance to see is to know the meaning of the brand on this market - leverage, this is the right brand extension strategy. �� a
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