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Jordan shoes, simply known as Air Jordan are a line of shoes from the house of Nike Shoes. They are a very popular series and though they were first introduced to the shoe market a long time back in 1985, they have only been growing in popularity ever since. They not only sport a great style and outward appearance but also pamper feet with their comfortable fit. When Nike found that they were stuck with a “runners and joggers shoes” image,[link widoczny dla zalogowanych], they were desperate to break away from it and enter into the lucrative and thriving basket ball shoes market.
At that time, Michael Jordan was a rising star in his own right - he was a professional basket ball player in the NBA league. Nike saw their opportunity in him; they roped him in for a five year contract by paying a large 2.5 million dollars. They were introducing Jordan shoes after his image and he was to endorse them. The first ever Jordan shoes called Air Jordan 1 was introduced in red and black,[link widoczny dla zalogowanych], a combination of vibrant colours. In those days,[link widoczny dla zalogowanych], basket ball shoes were in subdued hues mostly white. 。 NBA was vehement in opposing this riot of colours in Jordan Shoes and placed a ban on them.