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See related Webopedia term definitions including: website optimization,[link widoczny dla zalogowanych], SEO PR, and Organic SEO.
Also see Five tips for Driving Search Engine Traffic in the Did You Know ...?

Short for search engine optimization or search engine optimizer it is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). The higher a website ranks in the results of a search,[link widoczny dla zalogowanych], the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.