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First, be gorgeous enough to get famous in the first place—it doesn’t really matter if you sing or dance or act or whatever,[link widoczny dla zalogowanych], just be pretty enough to have a close up campaign of your face.
Third, when press comes calling say something like this,[link widoczny dla zalogowanych], “It wasn’t just about showing up for a shoot and putting my name on a bottle…I thought,[link widoczny dla zalogowanych], ‘This could be a creative expression.’ And it’s turned out to be an extension of myself as opposed to slapping my name on something.”
It’s worked for Sarah Jessica Parker, Beyonce, Halle Berry, Julia Roberts and now Jennifer Aniston. Click through for a look at the campaign, shot in Mexico by Mario Sorrenti.
Then, and this might be the most important part, hold out on signing that multi-million dollar contract long enough to make the world say, “Wow,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], she’s been famous for 10, 15, 20 years and never signed a beauty deal, she must be really passionate about it,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych]!”
She says the story behind the name is “a long story and honestly…too personal to tell,” but like WWD points out it’s a pretty obvious play on l’eau la vie. Meanwhile,[link widoczny dla zalogowanych], we’ve realized there’s a pretty solid formula to getting your own scent.
Lolavie is the name of Jennifer Aniston’s forthcoming fragrance.
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Beauty,[link widoczny dla zalogowanych], News Now You Can Smell Like Jennifer Aniston By Britt Aboutaleb Friday, Apr 16, 2010 / 10:03 AM GMT -5