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Blogging and SEO Focus On People, Not Google

 
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PostWysłany: Sob 3:20, 19 Lut 2011    Temat postu: Blogging and SEO Focus On People, Not Google

As Chris Brogan — one of the most influential bloggers in the world — explains: when it comes to blogging, “above all else, be human.”
Credit: Basic Business Blogging Suggestions
2. POST REGULARLY: Post as often as possible. Once every work day is ideal.
Here are a few suggestions:
The reason I like blogging so much as a tool for SEO is that, to do it effectively, you must realize that it’s not just about the technical,[link widoczny dla zalogowanych], behind-the-scenes tricks that search engine spiders notice. It’s more about providing solid, meaningful content, and connecting and sharing that content with real people.
Blogging has tremendous SEO value, especially if your content is regularly updated and aligned with what your target audience is interested in and is searching for online. Obviously, you want Google to like your blog and rank it highly,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], but the most important thing is for your audience to like it,[link widoczny dla zalogowanych], read it, and to keep coming back.
3. BE INTERESTING & INFORMATIVE: Post about news,[link widoczny dla zalogowanych], current events,[link widoczny dla zalogowanych], research findings,[link widoczny dla zalogowanych], etc., related to your topic. A lot of blogs are focused mainly on personal observations or self promotion,[link widoczny dla zalogowanych], but readers often don’t care about that stuff. These days, more and more people are turning to blogs as a source for news. One goal should be to make your blog a news resource about your topic for your target audience. Even for a corporate blog,[link widoczny dla zalogowanych], don’t just plug your company — think about what your target audience wants to read about — then integrate how that may align with your product/service/offering,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], but don’t force it.
4. CONSISTENT KEYWORDS: Have a consistent set of keywords you’d like to own. Weave them into your posts,[link widoczny dla zalogowanych], wherever possible. Use them as categories,[link widoczny dla zalogowanych], tags, and in the titles of your posts. If you can,[link widoczny dla zalogowanych], place one or two in the title,[link widoczny dla zalogowanych], subtitle and the URL of your blog. Integrate keywords fluidly and in a manner that doesn’t jeopardize readability. Also,[link widoczny dla zalogowanych], don’t overdo it.
5. MONITOR: SEO is not just about where your blog places in a standard Google Web search. It’s valuable to track and monitor how your blog compares specifically to other blogs on similar topics. I use Google Alerts and Google Blog Search a lot. These two search tools focus more on how current and precise your content is in relation to a search term. Google Web search often prioritizes sites that have been around for a while, which is not the case with many blogs.
1. SPECIFIC FOCUS: Have a specific topic (a set of keywords) you’d like to own on your blog. It should be aligned with your interests and those of your target audience. Post about this specific topic as often as possible. Posts that may be slightly off topic can add depth and value to your blog; but try to make a connection to your overall topic of interest,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], wherever possible.


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