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Although the core of the brand Timberland absolute position of the footwear industry, forest still follow the tradition of attention to every technical craftsmen, each product must pass a Road program hard drive, and a severe test in the outdoors, but also a large number of materials using environmentally friendly materials to minimize harm to the planet,[link widoczny dla zalogowanych], but will focus on the development of these core brand Timberland has become an important brand value. It is worth mentioning that the concept of global business Timberland (doing well by doing good), in addition to focus on product design, the importance of protecting the environment, full participation, whether in goods, the store is very green first display addition, each a staff of 40 volunteer hours leave, is committed to community service. Timberland's environmental philosophy of goods,[link widoczny dla zalogowanych], Timberland's brand is the core concept of environmental protection products, therefore,[link widoczny dla zalogowanych], of a footwear design, the extensive use of recycled materials, the Earth Keeper series shoes,[link widoczny dla zalogowanych], soles of the launch of the latest quarter recovery of rubber, leather leather with silver leather market has won, emphasizing the leather used in the manufacture of environmental protection technology in order to reduce damage to the Earth, and even the use of organic cotton laces. And clothing production, but also extensive use of organic cotton, even if the production cost high, but can reduce damage to land and to provide to the consumer the most comfortable to wear good clothes. In addition,[link widoczny dla zalogowanych], goods or delivery process, Timberland is also possible that the use of renewable energy, and shorten the delivery process to achieve the benefits of carbon reduction, packaging, use recycled paper production are also one hundred percent shoebox, each pair of shoes on the box There is also a unique "nutrition label" (nutrition labels), clearly indicated the purchase of goods, in the use of renewable energy production numbers, the number of environmentally friendly materials, the number of plant species star, shoes are 100% recycled paper ... and other information,[link widoczny dla zalogowanych], so that consumers can clearly understand the concerns of corporate social responsibility corporate social responsibility Timberland Timberland Timberland's environmental efforts began a decade ago, Timberland employees 40 hours to each paid (service time) service leave, is actively planning the annual Earth Day, volunteers, or even once every two months, days, the staff, and community service activities in a positive environment. In addition, Timberland since 2001, he and Japan's Green Network, a nonprofit organization (Green Network) co-sponsored an annual tree planting tree planting project in Inner Mongolia to the Mongolian desert, desert, has planted 776,120 trees, the survival rate of 48.7%, In planting, making sand 1000000-2010 year goal of trees on the grass.