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Olympic marketing mobile refueling mission detonated

A mass of loyal users, but also to make itself into a major sports event marketing the best platform. Athens 2004 Olympic Games, 2006 World Cup and the 2006 Doha Asian Games and other major events several times, both China Mobile and Sina launched a marketing co-depth,[link widoczny dla zalogowanych], and many have become the classic case of network marketing year. On this basis, China Mobile after careful consideration, decided to continue to select its 2008 Olympic marketing Sina as the main platform for the Internet. Proves once again that the success of this decision. Ereli start in August on the Meanwhile, 83.8% of Internet users on Sina's Olympic coverage on the credibility of users authorized Sina, to enhance China Mobile's brand image plays a significant role in promoting. The Sina huge traffic during the Olympic Games, but also for China Mobile's brand,[link widoczny dla zalogowanych], products and activities have brought unparalleled attention and participation. Enhance the impact of interactive activities,[link widoczny dla zalogowanych], many companies have targeted the Olympic theme of this year related to the marketing activities carried out, but most of them are drowning in a sea of Olympic marketing. Activities in order to create unique and continuing influence, China Mobile before the Olympic Games and the Olympics are the theme was associated with promotion, and use interactive Web features to effectively mobilize the enthusiasm of Internet users. In the torch relay into the country, grew the occasion of the national spirit of the Olympics, China Mobile launched a timely manner M-zone activity for groups of young users love the feature of music in general, calling friends to join the M-zone dynamic music refueling mission, the use of music for the Beijing Olympic refueling. Users can operate in Sina blog by simply adding members card (widget components), while fuel moves upload, fueling the Declaration, select refueling song for the Olympic song blessing. The one key component to add, in the Sina blog users to get a lot of communication, there are more than 40 million within three months Sina User successful In the launched the In the Crucible, pre-blog members permit the successful experience of cooperation is Ran second transplant. Sina blog during the Olympics,[link widoczny dla zalogowanych], launched a add this plugin during the event Sina blog users up to 150,034 people. Online, China Mobile also work in the mobile terminal stores Sina, Sina shopping malls, bars and other co-location, friends gather to organize activities on a regular basis, through a variety of activities in the form of the Chinese Olympic refueling. China Mobile is also popular with the popular Sina Forum to solicit more than 500 holders of Olympic tickets for friends, providing them with a sun hat, T-shirt, up stick, paper, stickers and other fueling equipment, to cheer the Olympic stadium,[link widoczny dla zalogowanych], and By encouraging users to write blog posts, forum posting and other means to report the Olympic Games, each of the Olympic Games witnessed a wonderful moment. Meanwhile, Sina forum set up polling district users, Internet users Internet users can report on the excellent selection of works, the winners get the latest China mobile phone and calls spree TD. Only during the Olympic Games, there are 14,129 users Olympic Station by Sina, Sina forum, Sina witness the power of platform in China, participated in the China Mobile Olympic refueling mission / report group activities, activities of post 688, upload pictures 4587. Throughout the implementation of activities, China Mobile in the media selection and use of the marketing strategy is the idea is worth learning: selective advantage media platform to enhance brand awareness, using reasonable methods and strategies to increase user participation. It is proposed in Sina / A dynamic music refueling activities page. International Advertising 2008.10109