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? Newspapers new media environment, how \

2010-10-13 09:55:05.0 newspaper new media environment, how \ long history, the newspaper communication, social development has played a significant role in promoting. Now, with the Internet, cell phones, building and car TV and other new media development, growth, the traditional newspaper readers in an increasingly reduced, the most important manifestation is the loss of young readers, young readers of new media to get information into the main window. With the rapid development of new media, young people lack loyalty to the newspaper, without reading habit. Nevertheless, they must strive for the newspaper readers, not only for the future of the circulation, but also to appeal to advertisers. The reason is simple, an attractive newspaper advertising will not be difficult to survive. Therefore, in order to attract more young readers, the newspaper itself must be \ Of young readers, newspapers need to redefine the positioning newspaper newspapers in order to maintain younger, we must first study the reading habits of young readers as young readers is a newspaper for the future development of the new force. First, these new forces are often in the main event and semi-active young family, this is undoubtedly part of the audience, reducing the overall average age of the newspaper. Secondly, young people as the most active groups in society, their life and work are affected by social concerns, this part of the media in increasing the amount of information, better services and guidance to young people, but also in turn have more interest in reading among young people, newspaper . Third, young people face the greatest social change ever, need more information about the background of deep social change, in this regard newspapers as the most advantageous choice for young people. With the steady increase of China's comprehensive national strength, China's rising international status , have become important in the international community. Read newspapers in China (published four consecutive, reading three or more) readers content has changed a lot, more than ever concerned about the political news categories of information, such as social news, national news, international news, military news aspects loved by a wider audience; In addition, rapid economic development and rule of law, improving, the legal consciousness of Chinese urban residents than ever before, greater use of legal knowledge to regulate their own lives, protect their rights ,[link widoczny dla zalogowanych], for urban residents the legal category of newspaper content to show greater enthusiasm. Of a newspaper,[link widoczny dla zalogowanych], whether it is at present the reader or potential readers, the media's influence is the attraction, it depends on the quality of newsprint, a direct impact on readers excitement. If the newspaper report of poor quality, attractive enough, the reader \ Schramm told the audience, media scholar selected to analyze the possibility of the media: Select a guarantee probability = reward / effort level. \ Close to good news has a strong , readable, it will be the lasting appeal of the reader, and this is the source of vitality newsprint. This means of course readers, including young readers. Lock \ know better than ever before to determine whether a newspaper look good, it fits with their appetite. Especially now that young man, a strong sense of self, hate preaching, like the easy way to receive information and entertainment. We can try to newspaper layout and content of the reform, lock, \ For example, the open magazine or \ This is mainly reflected in three aspects: first, the promotion of short news accelerating pace of modern life, it is time for the media show a downward trend in consumption, the reader does not like to spend too long reading a long, boring press releases. Of young people who like fast-paced,[link widoczny dla zalogowanych], short news should be an effective means to attract them. This point, the domestic good Metropolis are many efforts to practice. Such as the \ Relatively strong autonomy of young readers, newspapers do not like to preach to disseminate news, and newspapers are more willing to interact. In 2005, the \ Principal guest North Youth, discussions with friends, and in the \ Second, enhance the layout simple, stylish visual and auditory elements of human perception, the basic way to understand the world, and the picture charts and other visual symbols to reduce visual fatigue caused by reading,[link widoczny dla zalogowanych], to bring comfort. With the constant improvement of computer input technology, editors can use multimedia coding processing technology, making diagrams, pictures and even three -dimensional animation, with a diagram to explain the news. \ For example, edit the sidebar next to the title in the face with QQ in the form of the original chunks lively narrow a lot, of course, the increase in these stylish elements conducive to attracting younger readers. In addition, in order for active layout, images can also be used to report non-news articles in class. \ \ Third, to strengthen the younger sports entertainment sports and entertainment news are the most \ hard news, can not dig around or behind the scenes to see more of, the topic of news. Now many major newspapers in the United States sports news and entertainment news to spend a lot of effort, \ composition, Sports Department staff are often second only to the local news department. European and American newspapers for sports, entertainment news attention that, increasingly developed in the present material, sports, entertainment and other leisure classes reported in people's lives, especially in the lives of young people plays an increasingly important role. Newspaper to take the initiative, students occupied the campus market potential is strong support for the newspaper group. More and more aware of today's newspaper \ Newspapers to expand their influence, deliberately targeted school organized campaign to attract young readers. Such as \ In addition, many student employment is difficult for the current newspaper, and more jobs in the newspaper press and advertising to attract students to the reader, such as \ brand image. In addition, planning for the campus to organize activities such as sponsoring student music festival, sports festival, film festivals, etc.; half-price sale in the campus newspaper; meeting held once a year students invited to college student publications to the newspaper editor to visit, interview editor discussion with the newspaper concerned, the students go back on campus editors introduce their publications in the newspaper saw and heard. Students can also be published in a publication specifically for each of the three, the beginning of each semester, distributed free on campus, which basically is culled from the newspaper lifestyle, sports, entertainment and other aspects of the article, each article are marked with the original publication date, to train young readers interest and loyalty. Reform of the mechanism for deep reform of the mechanism we can try. For example, Singapore English newspaper \ Both to ensure the content of news, but also pushing the subscription works on campus, advertising department and marketing department is also actively planning to organize various activities to attract young people, editorial departments in the pages of closely echoes. Again, Australia \ In another example, the British \ From the future development trend, newspapers and network competition, especially in the battle will intensify on a young audience, newspapers should do more to keep to themselves \ Zhang Bin (Author: Luzhongchenbao) Source: Youth Reporter

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