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recent years, L'Oreal has achieved rapid growth rate. Has completed the layout of the L'Oreal skin care field, began to turn our gaze on the field, and its contribution to skin care products for the huge profits into the day of L'Oreal has provided an important guarantee. So, L'Oreal professional salon shampoo into the cosmetics from the store, walked into the store, to the day of the mainstream channels.
day of channels in the L'Oreal shampoo, has continued the professional product positioning. The launch of four shampoo, located in the professional repair damaged hair, P & G's price higher than the number of shampoo, are in the high end.
L'Oreal shampoo locks in the high-end, brand positioning is consistent with professional, but also a strong P & G's shampoo positioning the formation of the mass market segment. And high-end shampoo to shampoo market is currently embarked on a major trend. Because, in the end means more profits. Like the high end of the Henkel Group Schwarzkopf hair products, Shiseido,UGG Boots On Sale, Mari water is the star of the high-end products, shampoo market. Even P & G is also himself, by changing the packaging Sassoon, significantly enhance the price, with the very texture of the Chinese red packaging mass Shah declared the distinctive quality, trying to achieve a breakthrough in high-end market.
can be predicted that high-end shampoo market competition will be the next hot spot. L'Oreal is not the first nor the last entrant. Shampoo market will eventually form a high, medium and low grade products and more co-exist in the market, the different needs of consumers will find their own shampoo and aquatic products.
have to mention that anti-dandruff shampoo, because dandruff shampoo market occupies the entire half of the market to reach nearly 200 billion market capacity. Procter & Gamble's Head & Shoulders and Unilever's Qing Yang is dandruff market \Many local brands are eating into the rest of the market, due to dandruff shampoo brands, competition is particularly fierce.
King clearly aware of, \other areas, is bound to dilute the King of experts has been formed off the anti-image, brand awareness which led to confusion. Therefore,Walking Shoes, dandruff sub-brand launch Overlord \Effectiveness of the product positioning, the King continues the King marks the beginning of \new blue ocean.
in marketing promotion, inviting days after King Wong endorsement Herd heavily dandruff shampoo, and put marketing resources to focus on the promotion of quality, even at the expense of increased cost of sales. However, current market performance, the King marks the beginning of those entering the market or dandruff, dandruff, after all, the market is a highly mature and highly competitive market, strong competition from the hands of \,High Heels, King marks the beginning of the success or failure is not yet decisive, the key depends on whether the Herd as a long-term King brand, whether there is enough patience to the long-term operation of the anti-dandruff shampoo.
3, Kampo herbal personal care to meddle in foreign markets,Christian Louboutin Sale, Han grass Rejoice shampoo hair loss prevention \A P & G's \In 2006, Procter & Gamble to launch series of Pantene hair loss prevention, hair loss,hair styler, the concept will be extended to a wider range of hair everyday life, but understanding of Chinese medicine is too deep-rooted anti-off,Christian Boots, exotic anti-off, anti- hair concept has not been widely recognized. Thus, in April 2009, the baby has launched anti-hair grass Han Rejoice Shampoo, Herbal Kampo culture to learn to \
a long time, Rejoice is hair,Sheepskin Boots, \Therefore, anti-hair grass Han Rejoice Shampoo in the marketing communication has not given up on the demands of supple,Ugg Boots Cheap, but the proposed \avoid the effect of high expectations of the consumer, while to maximize the consumer base, after all, hair fall is something everyone experiences. In product pricing, anti-hair grass Han Rejoice Shampoo retail price lower than the King and other competitors close to 30% -90% off products to the King has created a significant anti-competitive pressures. However, Han grass
anti Rejoice Shampoo hair too \A monk with a \As the main P & G's shampoo brand, Rejoice baby has been the vanguard of marketing innovation, Rejoice shampoo herbal encroach on the market, but at P & G of the prelude into the herb. And a growing number of foreign giants eye on grass at the appreciation potential of this great treasure. Enhancing strength domestic brands is urgent, because the future market competition herbs will be more intense.
Second, cosmetics specialty stores: Local and foreign investors, \one. Past few years, cosmetic specialty stores have sprung up, the current national day of franchise stores has grown to more than hundreds of thousands; market to thirty percent annual rate in the forward, the date has franchise stores channel In addition to the terminal turned into channels of distribution channels outside of the third channel.

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