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cccn2521i · Wysłany: Pon 10:30, 07 Mar 2011 Temat postu: Louis Vuitton Monogram Canvas

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Britain's second-largest department store chain,[link widoczny dla zalogowanych], Debenham swhich trades from 154 outlets in Britain and Ireland plus 52 international franchise stores,[link widoczny dla zalogowanych], has been in news of late. The latest we hear is that the chairman John Lovering has announced his stand down from his post next year. Mr Lovering has been chairman since December 2003 and led the retailers flotation on the stock market in May 2006. His departure has triggered a boardroom shake-up at the company. The reason for Lovering to quit will be revealed when Debenhams will publish its full-year results very soon.
Lately the worm recession ate up many big brands; even Debenhams couldn't be untouched from it and saw a downfall in sales by 7% in past couple of months. Also, Texas Pacific Group,[link widoczny dla zalogowanych], CVC and Merrill Lynch Private Equity invested ��600 million to acquire Debenhams in 2003, before trebling their investment in three years after selling off freehold property and cutting costs. That left Debenhams with ��1 billion of debt and little room to improve its bottom-line performance during times of tougher trading conditions.
After three profit warnings since the float, the Debenhams management team has finally delivered a series of solid results,[link widoczny dla zalogowanych], reducing its debt and taking market share from its rivals. Despite many ups and downs the brand has managed to retain itself in the fashion business which is quite tuff, now the question is, how the absence of John Lovering would affect the brand, sales and equity?
From my point of view, marketing is really important! Basically we are living in a very competitive environment and everybody is trying to get their own space under the sky. So to reach our clients and carve a niche for ourselves, marketing plays a very important role. What is more important,[link widoczny dla zalogowanych], being commercial or being creative. The industry is a blend of both. Sometimes we know that a few pieces we make are not saleable at all,[link widoczny dla zalogowanych], but we still make it to show our creativity. At times designs are extremely commercial which attract customers and involve more people and business.
It's actually a catch 22 situation. It won't be wrong to say that this tool can overpower fashion at times. Sometimes people don't care about the clothes if a Bollywood celebrity is wearing it. It's like winning over the scenes. Your future plans. Well there are more clothes coming from me, some going to be extremely right and some going to be definitely wrong (Chuckles). But before doing all that I want to have lots of fun and then get back to work.
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