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Marketing the key to victory or defeat : to determine the nature of business war

War in the four strategic business model, select the offensive warfare, flanking warfare or guerrilla warfare, was a latecomer to the face of the leading category brand leader , you can usually make the choice .
Currently, there are many companies and did not thoroughly understand the three most intelligent strategy for enabling the distinction between , and even business is dead, not yet understand what your going through a kind of commercial warfare, what causes their Death.
three models to comply with business war In addition to the three strategies require different business capital investment , the core is to understand its internal logic of the different competition to make the right judgments and choices.
offensive warfare : to provide alternative reasons for leading brands
select offensive war, is aimed at leading brand category , for its inherent strength of the fringe , opposition to build your own competitive advantage. The competitive logic of offensive warfare : direct for leading brands , misses the main point , standing on the opposite side to provide a Offensive warfare requires companies to have sufficient funds to back , only to maintain continuous investment in response to the complex and volatile market, to make marketing From EMKT.com.cn
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