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People's Daily: Shop name system should serve the development of regulatory

SAIC's The true identity of the name and address information.
Shop implement real-name system, it was a good thing,[link widoczny dla zalogowanych], some people worried. Shop the positive significance of the real name system not to say, the fact that more than eloquence to convince people: in the Practice shows that the implementation of shop names and,[link widoczny dla zalogowanych], to a considerable extent, reduce fraud, is the healthy development of these large trading site one of the important magic weapon.
As for the concern, mainly in the following levels: from the industry point of view, some people worry that the real name system shop that may occur after the implementation of fees and taxation, will hit the enthusiasm of Internet users, thereby affecting to the continued development of the Internet economy. From a broader social level, the view was expressed that the current tax is not low, the pressure in the larger context of employment, set up shop relatively low operating costs of this form of employment is related to the employment and survival of people problems, should give them preferential policies.
These concerns are justified. Data show that China's online shopping experience has been more than 100 million Internet users who deal size in the domestic network in 2009 has over 260 billion yuan,[link widoczny dla zalogowanych], according to the Commerce Department's main objective the development of online shopping, and strive to turnover of total retail sales of social consumer goods in China reached 5% of the development of an early start in some areas of e-commerce to reach 10%. Such a huge amount of transactions, tax law clearly can not stay in sight. From the legal terms of the transaction itself can not generate its virtual nature are exempt. However, a large number of individual-based online shop how to tax, imposed on how much the transaction amount, should stand to promote the development of the industry and the promotion of full employment point of view and consider, for the overall efficiency is maximized.
is not only a tax, to shop the network real-name system as a starting point transaction management, should be in the balance between regulation and development. On the one hand, regulation is inevitable and healthy development of industry requirements, the need to regulate trade order to maintain the network; the other hand, the ultimate goal of regulation should be to promote the development of the industry and increase the public well-being. Management should monitor the process of online transactions, a clear boundary of his power, to guard against the excessive intervention of the power of e-commerce to flourish. Regulatory functions enthusiasm users should care, maintaining the legitimate rights and interests of Internet users as the main reference, and should give full play to the role of trade associations and other organizations.
after 30 years of reform and opening up, the government and society are increasingly recognized the benefits of clear boundaries of power. Government regulation of public authority in the meaning of questions, and development of the industry is bigger network transaction cake,[link widoczny dla zalogowanych], increase the welfare of the people at the most fundamental. Without government regulation, industry development will be restricted; and no industry, government regulation is just sweeps. So, whether an online store may be the real name system, or implemented after the collection of taxes and other management measures, should be in line with this idea to design a balanced level of details.