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At present, ranking first in the world (by brand value) of the sports brand Nike. While competitors such as forest camp in the sports brand, Nike is only a young man, was a latecomer to the letter. Nike brand was established in 1972, established more than four years. And we look at the ranking of several sports brands such as adidas and Puma have been established in Germany in 1948; Umbro was established in 1924; Converse Founded in 1908; Reebok is earlier, was established in 1895. So why the four young Nike period of time less than a decade as the world's oldest sports brand? How to defeat those who have a long history of strong competitors it?
I think there are three points, the first Nike emphasis on R & D,cheap, followed by attention to the core spirit of the brand building and the third is attention to and learn from.
This is the sports brand Nike has remained in the best position in the main.
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