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As a “Results Coach” to numerous business owners in a variety of fields, I am often puzzled as to what little or no effort goes into marketing.
Businesses spend money on advertising methods such as billboards, signs,[link widoczny dla zalogowanych], car signage,[link widoczny dla zalogowanych], magazine and trade journal space, newspaper, mail drops etc… and yet every day I witness 100 mistakes for every element I see correctly implemented.
You see,[link widoczny dla zalogowanych], marketing is an absolute science. It has rules. If you break the rules you will either lose money or become ground breaking. As sexy and exciting as being a “Trailblazer” sounds, it often ends in disaster.
The Golden Rule in marketing is to learn the rules before you ever attempt to break them. Whilst that may not be glamorous