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Operator performance evaluation of the defect and Countermeasures

【Papers words: operators; performance evaluation methods; Defects and Countermeasures; index design 【Abstract】: a scientific and rational performance evaluation methods can effectively supervise operators to facilitate their work, expand business performance. At present, China business operators lack of viable and effective performance appraisal methods, mainly as follows: over a single index; the lack of non-financial indicators; analysis and evaluation is the lack of horizontal comparison and trend analysis and other issues. One operator performance evaluation of the defect and the reasons operators of traditional performance appraisal from the company's results reflect the operators of this simple logic, the company passed the assessment some of the key financial indicators (such as company profit margins, capital gains rates, market share, etc.) to assess the operator. The logic of the traditional appraisal system is entirely correct, but there is a big flaw of traditional methods, specifically in: 1, the unity of assessment indicators and one-sidedness. Due to many factors, the traditional single financial evaluation system provides only limited financial information on companies, shareholders and investors and thus affect the decision-making. Therefore, users can easily lead to information being 2. Evaluation index the content of non-diagnostic. Company financial indicators only reflect a certain period of time or results of operations, but this result comes from,[link widoczny dla zalogowanych], what problems exist in corporate business, the operators should be how to improve on these problems, the financial indicators can not answer. 3. Simple monitoring of assessment indicators. Agency theory, the company's agency costs and management is mainly the cost of monitoring costs and incentives. Given the complexity of the operator positions and operators can play the uncertainty and difficult to measure sex, on the operator's management and its supervision as incentives. Assessment of traditional indicators of the operators are almost always a number of monitoring indicators, which makes the evaluation function is not an incentive, the revenue is limited. 4. Short-term tendency of assessment indicators. To the current period financial indicators to assess the operator to operator tantamount to send a signal: the company's short-term profit interests of his crucial. In such a system arrangement, the operator's behavior often deviated from the company's strategic direction, its orientation may be of interest and the company's long-term interests of the conflict. Second, assessment of operator performance problems Countermeasures (a) the operator's evaluation of business performance indicators set According to the U.S. balance of academics Kaplan and Norton Scorecard ideas, from a financial, customer, internal processes and four aspects of learning and innovation, key performance indicators selected strategic and comprehensive assessment operators business performance. 1, the financial aspects of the financial aspects of performance evaluation DuPont analysis by the core indicators: equity rate of return (interest margin) = Total assets profit margin × equity multiplier which: Total assets profit margin × Total assets turnover = sales margin margin = net sales / Total asset turnover = net sales net sales / average total assets net profit = net sales revenue Amount - total cost + other income - income tax cost of goods sold = total cost + sales cost + Sales Tax + administrative expenses + financial expenses equity multiplier = 1/1- asset-liability ratio 1.1 viability index (1) financial risk indicators: reflects an enterprise risk prevention in daily operations, maintaining the basic indicator of viability. Concrete has the following indicators: current ratio; quick ratio; asset-liability ratio. (2) asset management indicators: measure the efficiency of asset management companies in the financial ratios. Can reflect from the following indicators: return on assets; inventory turnover; receivable turnover; current asset turnover; total asset turnover; net cash flow; fund Maintenance and Appreciation; Economic Value Added EVA . EVA = Net operating profit - from the cost of capital = (sales revenue - operating costs - income tax) - (capital value × the cost of capital) preserve the net asset value ratio = (Total equity end of period ÷ Opening total equity) × 100% 1.2 Profitability Index (1) Sales Net profit: the enterprise unit level of sales revenue generated by the embodiment. (2) Net assets: a comprehensive reflection of the utilization of corporate assets. (3) equity Net profit: the perspective of shareholders stand to measure the ability of venture capital generated net profits. 2, the customer side from the sale of products to service a series of links in the evaluation of the ability of enterprises to meet customer needs in order to measure the operator's operating results. Can mainly be reflected in the following areas: timely delivery rate, customer complaints and service time rates. 3, internal processes respect 3.1 production efficiency (1) the production cycle efficiency (2) the production quality and efficiency of production machinery and equipment 3.2 Efficiency (1) capacity utilization (2) machinery and equipment in good order 4, learning and innovation, learning and innovation 4.1 degree of the cost of investment in the cost of learning and innovation involvement on learning and innovation in a given period = costs / sales period of time 4.2 Profitability of new products and technologies ability to profitability of new products and technology capacity = period of time to bring new products and technologies operating income / sales of a certain period of development indicators 4.3 (1) companies to increase index. The core competitiveness of enterprises is often reflected in its manufacturing capabilities, quality control, design capability, the ability to provide quality services, marketing and technical innovation capability and other aspects, so this is a different indicators of different businesses. Share growth rate = (end stock price - beginning stock price) ÷ the beginning of the stock market (2) products (technology) development cycle reflects the marketing, research and development, production, finance and other functional areas of business between effective coordination and mutual understanding, reflected in the indicators from the dynamic of the company's core competitiveness. (3) market share of new products: the company developed to measure the extent to which new product market acceptance, reflecting the effective identification of market demand, the ability to meet market demand and the company's marketing capabilities. (4) the company's market share: Measuring the business prospects and development path. (B) two-dimensional model to determine the application of law in two ways this method to examine the operator's operating results: First, from the perspective of space, that accurately reflect the performance assessment of operators in point of business performance; the other is from a practical point of view, from the operator's performance cycle starting, dynamic assessment and the business cycle in the company's performance quality. 1, two-dimensional method to determine the basic principles of good Firstly, to determine the state of each index value and the standard scores measure two years before the evaluation period, the average enterprise value of each index; also considering the development of the industry to the level of with the business indicators in the assessment of the actual value of a conversion into the target value in the industry, this value and enterprise value of the previous two years divided by the average of indicators can be drawn on the company's growth in the index index , come from the whole situation reflects the growth of enterprises, which reflects the operating results of the advance and retreat operator. 2, the basic model: positive indicators: D = Σ 【Did + (Zis-Zid) / (Zig-Zid) × (Dig-Did)】 / Dt against the indicators or status indicators: D = Σ 【Did-(Zis-Zid) / (Zig-Zid) × (Dig-Did)】 / Dt one: D as a growth index Zis indicators to assess the actual value of the enterprise actual indicators Zid lower range of values where the index value Zig upper range of values where the actual value Did indicator value corresponding to the minimum standard score Dig ceiling value of the corresponding standard indicators Dt corporate assessment score of the first two years where the average index score are indicators: Dt = Dtd + (Ztm-Ztd) / (Ztg-Ztd) × (Dtg-Dtd) inverse indicator or status indicators: Dt = Dtd-(Ztm-Ztd ) / (Ztg-Ztd) × (Dtg-Dtd) including: Ztm index average for the previous two years where the interval Ztd lower limit of the average index value Ztg interval where the upper limit of the average index value Dtd interval where the average index lower average standard score Dtg indicators where the upper range of standard scores