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Nowadays, it became very difficult for tobacco companies to market their products, as severe marketing restrictions are implemented in the majority of countries.
But experienced smokers still remember the golden age of tobacco industry, when tobacco companies were introducing various highly effective and attractive marketing strategies to keep smokers loyal to their product or attract cigarette smokers from rivals.
One of the most successful advertising campaigns was Marlboro Miles,Liggett & Myers Tobacco Company,[link widoczny dla zalogowanych], carried out by Philip Morris USA, the owner of Marlboro,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych],best newport cigarettes website176, the best-selling cigarette in the world.
Though,[link widoczny dla zalogowanych], the leadership of Marlboro brand in the international tobacco market was so strong that it needed no advertising,[link widoczny dla zalogowanych], still the company launched a campaign which was bound to succeed.