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Private hospitals: health care reform after the breakthrough of the Road Location

Rui Min Bo Camp Medical School: healthcare management control positioning of the Road after the line break.

medical treatment in patients with immune enhancement, know what can cure and what does not rule. If all the hospitals can be in the same way a face to face with patients, how patients can first think of you? Why must they come to you for help? In other words, market positioning, triggering concern to will be the first to think of your medical equipment, instruments, medical care, medical personnel, medical services, it is a success!

break through the road: Managing extension

gradual opening up of China's medical market in the backdrop, many private hospitals in the fierce competition mechanism is difficult to show, live, new ideas, high level of market advantage, but suffered a number of No wonder many of the private hospital operators door Sigh This caused the present situation because the private hospital welcomes both large and external aspects, but also environmental aspects of small internal.

come from external analysis, public hospitals or national health care market theme, strides out of state-owned capital medical market is not possible, the private hospital is almost facing the dominance of public hospitals, the competition is not in the same On one level, In addition, national policies on policy support for private hospitals is not enough, many things are not clear; in health care, taxes and title, personnel training, compared with public hospitals are unfair, so I the door is not only a private hospital does not expect to grow together to form a useful complement.

come from the internal analysis, the majority of operators of private hospitals are not fortune before the formal medical professional background, just caught the late 80s early 90s has yet to open the opportunity for the medical market, the name of the public Hospital signs contract small sections of public hospitals, even now spun off his door on the current development of the hospital market is not looking, still can not escape from the small ads before playing, and then wait for patients to stick door thinking, innovation on his door it simply is not a single thing, and thus fall into the public mind as

In China, many private hospitals are small clinics developments, so from a management point of view, many private hospitals are the lack of system management capacity, when the hospital development to a certain size, the management ability to obviously can not keep up, even if the employment of a number of specialized management personnel, it is difficult to run smoothly. How to improve hospital management, from management for efficiency, which is every private hospital operator must first overcome the problems.

overall goal of hospital management based on patient-centered, to achieve high-quality, high efficiency, low consumption among the unity. To achieve this goal, we must on the hospital staff, financial, material, time and information to conduct a comprehensive effective organization and management.

First, in personnel management, to go with good homes, families two groups, the implementation of hospital, scientific level responsibility system, full employment of labor contract system and personal responsibility; Second,[link widoczny dla zalogowanych], the quality management on the implementation of Again, in economic management, to improve the benefits of the guidelines, correctly handle the relationship between social and economic benefits, reduce costs, reduce consumption and eliminate waste. Some of the existing private hospital, the brain drain is also rapidly than the loss of patients and the tricky problem, do this, set up his own executive search firm, the reserves of human resources, every effort to find and attract the best medical technology professionals; and the School of Medicine established contact, a fundamental technology to develop their own medical personnel; to send staff to participate in various training activities to enhance the level of his door, these are resolved to prevent the brain drain, increase the power of the whole hospital Medical Informatics and effective method.

competition treasure:

service means moving troops and horses, the idea first, will have advanced the practice of extraordinary. In this knowledge and information of the new era, people's ideas are radical changes taking place, the industry is constantly given new meaning service. If you follow this time in public hospitals private hospitals or the old traditional concept of the same rigid, then, will not adapt to the development, will not be able to develop strategies to differentiate their services, not to differences in patient services and promising action. Therefore, private hospitals must develop according to their own characteristics in line with their own conditions of service differentiation strategy can be based.

First, the attitude, the hospital medical staff should do all the The health of patients can not as a trifling matter, only on personal interests, and ultimately reduced to a black sheep.

Secondly, the service, to achieve full service, tracking services and special services for the one, and ultimately the patients To highlight that the hospital services in brand building is especially important. Great doctors often give a superior feel and always will be to the patient face to see if the private hospitals can claim the credit on the service characteristics, then there must be effective for customers. Enhance their own competitiveness.

service is the public hospitals, private hospitals can compete in the weight box, one of the industry that the current scale of private hospitals are not yet in personnel and equipment to public hospitals can not compete. Even in the size of the device similar circumstances, can only be compared with services. As long as patients have a really good idea of the service box service, in order to gradually establish a good reputation. Set up credibility, integrity problem of the crisis can be solved, personnel bottlenecks can be gradually improved. But the service concept of change is only the first step in the operation of private hospitals and regularization, enhanced services into the community in positive activities at the same time, more attention should be paid to the majority of medical personnel propaganda, and to help change the concept of medical personnel to meet the doctor is the role of service providers conversion, focus on training physicians and patients the ability to communicate.

In fact, most of the medical dispute is not the level of medical technology, health care quality issues, but not enough patient communication, doctor service is not caused. Hospital, the medical staff to social etiquette, behavior instruments, ceremonial use of language and other aspects of education, in order to maintain the good doctor's own image; to repeatedly educate physicians to adapt to the modern medical model, the patient is full of love, compassion, there must be sufficient patience intently listening to the patient's complaint stated, good at patient level of knowledge, understanding, personality traits, mood situation, and different time, situation and circumstances of selected patients easily accepted the language of form and content of communication; especially in the work there a small mistake, should lend a patient take the initiative to take the initiative to apologize. Only adapted to this role change, to establish a good brand box service reputation, so that private hospitals in the development of the hospital to service the road wider and wider.

of the Legislative Yuan: Special directions

famous brand marketing expert, Columbia Blue Ocean International Marketing consultants Chi CEO Mr. Yu Fei pointed out that the hospital to develop and grow, to profit from the key Big engage in the service, patients would like to think, worry about the urgency of the patient.

Shijiazhuang, at this point is the practice in a private hospital representative. The hospital used to be a comprehensive medium-sized hospitals, the absence of specialized features, so proudly as a difficult area to attract patients. The final decision-makers will be decisive in the hospital ophthalmology, internal medicine, orthopedics, oncology and other departments to remove and concentrate on strengthening gynecology, the ultimate success of a good gynecological hospital transfer.

With increasing standardization of health industry management, restrictions on advertising policy of the pharmaceutical industry intensified, as the hospital is to provide services more windows and a guarantee of medical specialization, and not rely on advertising to gather patients. To overcome the disease based on the common concept of physician-patient relationship should be the most harmonious relations, and the diagnostic process is a process full of humanity, therefore, to marketing for the hospital to provide patients with a more affordable professional services, has become the industry market new focus of competition.

Therefore, the hospital can recognize and respond to changing customer needs and value for customers to find and continue to create new value, depending on the customer as family and friends, with the truth to create harmony, mutual trust, the implementation of the whole family based tracking services. To do the work of the patient, the starting point of all sales are put right, and effectively play professional licensing, advertising is more than worthwhile to spend huge amounts of money.

Mr. Yu Fei, a famous brand marketing expert, Columbia Blue Ocean International Marketing consultants Chi CEO, China's top ten outstanding marketing people, the People's Daily quoted market authoritative media such as 8, and agency finds that the Contribution Award , Chinese Academy of vice president of International Health.

ten years of marketing career, successfully served a number of famous brands, the intellectual brother led the Blue Ocean International Marketing consultants are , PR, news marketing, investment agents, marketing, combat training, marketing services, good planning ability, integration of power, executive power in the home and abroad.

Mr. Yu Fei in accordance with its own foreign, state-owned enterprises, private enterprises a wealth of experience and senior experience, real long-term commitment to low-cost methods of marketing theory, practice and rose to the height of the first in the industry initiated a number of influential in the country's marketing strategies and business models, creating a considerable rich material and social benefits. By the Library.

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