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But one of the most effective critics of the deal is Professor Richard Peto of Oxford University, who is one of the main authors of the biggest study so far of the dangers of tobacco smoking, published in the British Medical Journal, in which scientists from China, America and Britain interviewed the families of one million people who died between 1986 and 1988.
According to Professor Peto, 'If this merger means more cigarette sales, it'll mean more cigarette deaths because half of all smokers eventually get killed by their habit unless they can manage to quit.' And arguing that BAT and Rothmans provide one-sixth of the world's tobacco, Peto added: 'The cigarettes sold by these two companies are already causing more than half a million deaths a year and 20 years from now they will be causing a million deaths a year worldwide.'
Despite these horrific predictions, the British foreign office and the prime minister's office have overruled the health department's objections to the merger, arguing that the importance of boosting exports overrides the threat to lives in the developing world posed by the merger. New guidelines being drawn up by the foreign office will order British embassies worldwide to help the tobacco companies to corner new markets.
According to British media reports [link widoczny dla zalogowanych], embassy staff will be told 'they must offer the same legal advice and support to tobacco companies that they give to other British firms' - including information on local markets. Company officials will also continue to accompany ministers on trade missions abroad.
The British government move comes after the publication of statements by the foreign secretary Robin Cook that British foreign policy would be guided by ethical principles. Cook's ethical foreign policy is apparently comfortable with the promotion of mass murder, albeit disguised as business promotion [link widoczny dla zalogowanych], in the interests of boosting British exports.
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