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R.J. Reynolds just started selling the “Williamsburg” version of its Camel cigarettes — and I don’t know whether to be offended as a smoker,[link widoczny dla zalogowanych], a Williamsburger or a human being. As a smoker, I’m pissed that the “Williamsburg” cigarettes are exactly the same as normal Camels. And I know — I’ve long been loyal,[link widoczny dla zalogowanych], though now begrudgingly, to the Camel brand.
As a Brooklynite,[link widoczny dla zalogowanych], I’m repulsed that some marketing guy in Raleigh thinks that Williamsburg is “about last call, a sloppy kiss goodbye and a solo saunter to a rock show in an abandoned building. It’s where a tree grows.” That’s just cringe-worthy,[link widoczny dla zalogowanych], as if Camel marketers went to the Wikipedia, looked up “hipster,” and then hired my grandfather to design a cigarette box.
Worse, as a resident of Planet Earth, I’m just disgusted by my fellow citizens,[link widoczny dla zalogowanych], who have been throwing away good money on Big Tobacco’s latest come-on: Bodega owners across Williamsburg and Greenpoint say that they’re selling out of the gimmicky smokes as soon as they’re stocked. “The Tobacco Act prohibits the promotion of tobacco products or tobacco product-related brand elements in Canada,[link widoczny dla zalogowanych],[link widoczny dla zalogowanych], except as authorized by the Act or regulations.
Tobacco product sponsorship is prohibited entirely and tobacco advertising is severely restricted,” the spokesperson added. According to the Act, promotion is “a representation about a product or service by any means, whether directly or indirectly,[link widoczny dla zalogowanych], including any communication of information about a product or service and its price and distribution, that is likely to influence and shape attitudes, beliefs and behaviours about the product or service.”
It appears that it could easily be argued that the Renault’s plans to display the same black colour and gold pin-striping that formerly promoted the JPS brand and associate it with the glitz and glamour of F1 would contravene the legislation. The JPS livery dates back to the 1972 F1 season when the black and gold paint scheme became synonymous with Team Lotus during a partnership ran to the end of 1986, although the team’s sponsor changed briefly from 1979 to 1981.
JPS-Lotus cars took two world championships, with Mario Andretti driving to the team’s sixth F1 drivers’ title in 1978, six years after Emerson Fittipaldi won the outfit’s fifth. The team also won three of its seven constructor’s crowns under the JPS banner. The data were taken from the Public Use Microdata of the 2008�\2009 Youth Smoking Survey, which is administered by the Propel Centre for Population Health Impact.
More than a million cigarettes are smoked each day by school�\aged Canadians. Less than 1 in 10 cigarettes smoked by young people is smoked by a young person who identifies ‘native brands’ (contraband or untaxed cigarettes) as their usual brand of cigarettes.