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Nike as a brand specializing in sports apparel needs little introduction.,[link widoczny dla zalogowanych] How often have you seen your favorite sports personalities endorse the brand in commercials or sport its logo proudly on their T-shirts while playing a tournament at either national or international levels? Nike stands for comfort and quality and that is why sports people across the world swear by the company's products. Now,[link widoczny dla zalogowanych], the company's recent version of hybrid shoes, Air Force One,[link widoczny dla zalogowanych], has also found favor with the people who are looking for a comfortable pair of shoes for daily wear.

So what is the difference between the other shoes and the Air Force One shoes manufactured by Nike? Before answering this question consider this fact. As a consumer you must have wondered why Nike shoes are so expensive compared to other sports shoes. You may have even shrugged off the question thinking the company is charging for its brand value. The reality is that sports shoes are really difficult to design. Let us for example consider the movements of a basketball player. During the game, he moves forward, backward, laterally and even rotates the ball at his feet. Now take the case of a sprinter; he just runs forward so there is just one lateral movement. So when you actually go into the thick of things, you will realize that there is more than meets the eye. A lot of money goes into research and development of these shoes. The research teams study the movements of the athletes and sports people and then come up with a design for the shoes that is ideal in terms of movement and comfort. Again, these companies use specialized software for the sake of design and analysis. So when you pay for a pair of sports shoes, you also pay for the investment that goes into providing you the level of comfort associated with them.