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Pharmaceutical marketing, with no surprises to the customer five gold

<font name=To reduce the band of gold, we must increase the marketing of professional promotion and emotional components. Doctors first and foremost a person, people have feelings, therefore, the development of individual, team, products, businesses and customers emotions, we can reduce with gold, and the development of emotion, not necessarily to spend a lot of money, look at two small example.

regional manager of a pharmaceutical accompanied Academic VIP customers will go to Beijing to open. Aircraft, flight attendants suddenly speech: to bless him with us. Such customers, the basic rebate is no longer a need to.

Dr. Wang Li has been a competitor VIP customers,[link widoczny dla zalogowanych], the monthly open boxes of medicine only symbolic. Li has made many efforts have been get it working. After understanding by the parties,[link widoczny dla zalogowanych], Dr. Wang found the work too busy and tired, mother-and daughter were tensions, such discordant family relations, perhaps the work of Dr. Wang could not feel at ease. So, think of ways to recognize Dr. Wang Li after her mother, often in the name of Dr. Wang to send some small gifts: a new fruit market, the rural native (soil eggs,[link widoczny dla zalogowanych], chicken, local dishes), the feast of flowers and greetings, etc. Dr. Wang to her mother felt the change, relationships also will be getting better. Soon the truth to light, Dr. Wang did not take long to understand Mike's care and thought, prescription products will gradually come up. She was very grateful to Li, and Li rejected the rebate.

I had engaged in front-line sales, but also can cite many similar cases, but these cases can be divided into two basic: to deepen their own (including individual, team, products,[link widoczny dla zalogowanych], business) and customer emotions,[link widoczny dla zalogowanych], to help customer development and harmonious interpersonal environment, whether that kind can be seen as the customer care. Sincere, creative to care about customers, and even a surprise to the customer, the customer will in turn care about themselves, help themselves, and this process can be done even less money to spend money.

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[link widoczny dla zalogowanych]