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Aesthetically offended fashionistas
Their job is to take the pulse of the public's psychology and spot upcoming trends and products that will be hot next spring, next fall or even a few seasons beyond.
Take bamboo. Come spring 2006, you may be wearing it. (Don't worry. It's purportedly soft as silk when woven.)
That's what David Wolfe,[link widoczny dla zalogowanych], creative director of the Donegar Group, is forecasting. In fact, he expects to see a lot of apparel made from newly manufactured natural fibers in what he characterizes as a fear-based quest to get back to nature and downsize our lives.
"We're so inundated with technological innovations we'll have an emotional reaction to that, a backlash," Wolfe said.
How does he know? A big part of his job is instinct, he said, coupled with 30 years of experience.
But he feeds his instincts by saturating himself 24/7 with cues from the world at large. That means lots of travel (yes, to Paris, London and Milan), shopping and media consumption. Or, as he put it,[link widoczny dla zalogowanych], what most people do for fun.
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